Starting in 2016 building on the success of the Email Marketing program, Levenger tasked me with rolling out a Digital Marketing channel. This included taking ownership of Levenger social media accounts and building out paid prospecting and paid retargeting campaigns. In the early days the work flow repurposed Email creative to generate additional creative for various ad sizes. Ultimately we evolved this work flow to take advantage of ESP data and Shopify integrations to leverage programatic advertising best practices and AI to generate personalized ads unique to the customer.
