As part of the year round marketing efforts we designed and produced a calendar of limited time offers and marketing campaigns. These one click solutions included everything in one box, from logistics and training materials to posters and promo items. For the most part marketing materials were completed a year in advance and refined each quarter. To accommodate various regional and franchisee requirements we transitioned to a variable print system. This allowed for self service customization of offers. This added a few extra steps in terms of design and programing but overall saved the franchise an immense amount in terms of design cost/time.
